August 13,2012

Metal Center News Focuses on HIGHSL Brand

<p><span><span>In its article, "High Brand Awareness",&nbsp;<a href="/imagevault/publishedmedia/45oeu4vm9opw7w52ep5g/Metal_Center_News_Aug_2012.pdf">Metal Center News</a>&nbsp;</span><span>explores High Steel Service Center's use of branding to differentiate&nbsp;</span><strong>HIGH</strong><span><strong><em>SL</em></strong></span><span>&nbsp;-<strong>&nbsp;Panel-Flat that Stays Flat</strong>, a new stress-free coil steel and plate product offering.&nbsp;The company is breaking the cycle of commodity-oriented price and service competition by moving up the value chain and providing cost-driven solutions and innovations that support its customers' profitable growth.&nbsp;<strong>HIGH</strong><span><strong><em>SL</em></strong></span></span><span>&nbsp;helps customers identify and connect with the improved efficiencies and reduced downtime they can achieve using 100 percent stress-free, panel-flat sheet and plate material.</span></span></p> <p><span>High Steel Service Center's use of branding extends to its business model, which is represented by the trademark "<a href="/link/0631d04e8e1440eda1dc156792a70c84.aspx"><span><em>The Dependability Difference</em></span></a>". The company uses this mark to indicate a bundle of its service attributes that its customers have come to rely on, including:</span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Complete inventory</span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Right-the-first time quality</span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; On-time delivery</span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Value-added processing (including&nbsp;<strong>HIGH</strong><span><strong><em>SL</em></strong></span><span>&nbsp;-&nbsp;<em>Panel-Flat that Stays Flat</em>)</span></span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Competitive pricing</span></p> <p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong customer relationships</span></p> <p><span><span>View the full&nbsp;<a href="/imagevault/publishedmedia/byhtdgndg9k63c6ubqld/Metal_Center_News_Aug_2012.pdf" target="_blank">MCN</a></span><span>&nbsp;article.</span></span></p>

Address

400 Steel Way Lancaster, PA 17601

Phone number

Toll-free: 800.732.0346 or 717.299.8989

Fax: 717.299.5155