In its article, "High Brand Awareness", Metal Center News explores High Steel Service Center's use of branding to differentiate HIGHSL - Panel-Flat that Stays Flat, a new stress-free coil steel and plate product offering. The company is breaking the cycle of commodity-oriented price and service competition by moving up the value chain and providing cost-driven solutions and innovations that support its customers' profitable growth. HIGHSL helps customers identify and connect with the improved efficiencies and reduced downtime they can achieve using 100 percent stress-free, panel-flat sheet and plate material.
High Steel Service Center's use of branding extends to its business model, which is represented by the trademark "The Dependability Difference". The company uses this mark to indicate a bundle of its service attributes that its customers have come to rely on, including:
Right-the-first time quality
Value-added processing (including HIGHSL - Panel-Flat that Stays Flat)
Strong customer relationships
View the full MCN article.