Metal Center News Focuses on HIGHSL Brand
In its article, "High Brand Awareness", Metal Center News explores High Steel Service Center's use of branding to differentiate HIGHSL - Panel-Flat that Stays Flat, a new stress-free coil steel and plate product offering. The company is breaking the cycle of commodity-oriented price and service competition by moving up the value chain and providing cost-driven solutions and innovations that support its customers' profitable growth. HIGHSL helps customers identify and connect with the improved efficiencies and reduced downtime they can achieve using 100 percent stress-free, panel-flat sheet and plate material.
High Steel Service Center's use of branding extends to its business model, which is represented by the trademark "The Dependability Difference". The company uses this mark to indicate a bundle of its service attributes that its customers have come to rely on, including:
Right-the-first time quality
Value-added processing (including HIGHSL - Panel-Flat that Stays Flat)
Strong customer relationships
View the full MCN article.
HIGHSL Featured in Coil World Magazine
Coil World has featured High Steel Service Center and new HIGHSL - Panel-Flat that Stays Flat. The trade magazine focues on our unique combination of Red Bud Industries stretcher leveler and Bradbury roller leveler technology which assures our customers of 100 percent stress-free sheet and plate steel.
"We learned that our customers' number one problem was obtaining products that remain flat after processing. Flatness was a key issue for customers that use laser-processing equipment including OEMs, laser processors, sheet metal fabricators, and anyone who assigns a high value to the elimination of internal stress and flatness problems," says Jim Cunningham, vice president of sales and marketing.
To satisfy laser processors, as well as OEMs, sheet-metal fabricators, and others concered about flatness, High Steel Service Center decided to invest $10 million in a state-of-the-art production line. The new equipment includes a Red Bud Industries stretcher leveler and two Bradbury in-line roller levelers, one with Bradbury's proprietary e-Drive technology. High Steel Service Center is the only service center in its market geography with this combination of leveling technology.
The new line stretches 100% of the material beyond its yield point by pulling it in one direction. Unlike coil steel from stretcher levelers with straighteners, flatteners, temper mills, or tension leveling lines the Bradbury e-Drive roller leveler assists the stretcher leveler in complete removal of coil set and crossbow, important in heavier gauges and at higher yields, and generates about 50 percent of the energy it consumes. Read More.
Eco-friendly Packaging Protects and Helps Customers Identifiy High Steel Service Center's Products
The High Steel Service Center logo is now stenciled on new 100% corner edge protectors and protective paper used to package its skids of steel shipped to its customers. This enables customers to easily recognize the source of their materials and provides an added quality measure by providing protection for the product.